What is Technical-SEO & Its Best Practices to Rank High in Google

What Is Technical SEO?

The main focus of the technical SEO is to optimize the technical points of the SEO of your website so that the search engine can free to crawl, index,and rank faster

It’s always mandatory that before doing the technical SEO you always do an SEO-Audit to know what the problem is with your website and what steps you can take to cure it . some the free tools of doing the SEO-Audit is SEOptimer,sitechecker

Some of the paid tools are the Semrush,Ashref,Hubspot

Why Is Technical SEO Important?

SO after you write the content on the website or using the blog and optimize the on page element then you have to go with the backlink process which comes under the off-page SEO and last the work of the technical seo can come into play so if you having the good content and good backlink strategy and not technical seo than website is not going to rank any the article, or blog So the technical SEO become very important

If Google or google crawler not able to find your or crawl your website than you are not going to rank in the SERP pages despite the fact if you having the word best content

This makes a loss of traffic to your website and potential revenue to your business.

In addition to this the mobile friendly as well as loading speed of the website also play a crucial role. Might be the chances if the visitor try to open your website but due to slow speed it is not open than definitely the bounce rate is going to increase

So this factor don,t allow you to rank in the google serp pages and also now a days it is very important that the website must be mobile friendly because most of the users are mobile friendly .

The two important aspect we need to learn the Crawling and Indexing

Understanding Crawling and How to Optimize for It Technical SEO

Its is very simple process so generally the google is having spider or crawlers or small bots or robots all are these same If any of the website write the blog,created the product page the crawler of the google comes and check everything according to the guidelines of the google is done or not than only the crawler crawl your web page

Create an SEO-Friendly Site Architecture That Help Technical SEO

SEO-Friendly website architecture means designing your site’s structure in such a way that it creates an easy for both the user as well as visitor to navigate. It is generally consist of the Technical seo activities in order to crawl and rank higher

Submit Your Sitemap to Google

So with the help of an Google Search Console you can directly submit your XML site map the foundation of the submitting the xml sitemap is that to tell the Google That we have all the product pages or cover all the information related to the product or domain category we are having this help the search engine to discover the your web page of the website and help in crawl and indexed

Implement Canonical Tags Where Needed TO Boost Technical SEO

Sometimes we publish large numbers of webpages which create duplicate content so in order to save ourselves from de-ranking because the similar pages have the same content, they try to compete with each other which rank down the particular webpage . we have to use the canonical tag just to inform the Google that this is the Original Page

Additional Technical SEO Best Practices

1.Use HTTPS

This is important because the SSL certificate is required so that the website or the data is going to be safe in the near future from the Hackers to attack. Moreover if he user is having the website with HTTPS this create the Trust in th eyes of the visitors. This is also mention by the Google in the 2014 that having the website with HTTPS is also a ranking Factor

2. Find & Fix Duplicate Content Issues

Look for the SEO-Audit you can come to know that the number of the pages is having the duplicate content and you can easily fix them. Because duplicate content create the poor user experience

3. Improve Your Page Speed

The page speed is also very important if loading speed is high than definitely then bounce rate is going to increase more with the help of light house report you can come to know what is the reason slow down the speed. You have to work on the Core-Web Vitals

4. Ensure Your Website Is Mobile-Friendly

This is because most of the websites nowadays are mobile-friendly and most of the users are using the mobile therefore the mobile friendly of the website is really important and this gives the visitor good user experience. Moreover if we talk about in 2019 it is mention by the google that they give the priority more weightage to the mobile users instead of pc or laptop

This give you the information where you actually present in the website this help generally crawler to discover the pages and help in crawl and index the rank faster. More over it create the natural link back to the category page and the homepage

6. Use Pagination

So pagination is also very important because this will help to create the the pages in the content having the pages will help your website to stay organised and systematic this will also increase the user experience because instead of loading huge or all the pages one page can load easily,so their is no issue related the duplication of the content because on each page your going to put different title and meta description,

7. Review Your Robots.txt File

So some parts of the website is really important the admin section, internal information so we don’t want that the google to crawl it so we use robot.txt.But you to check simultaneously that the other part is free from robot that text that you want to crawl like the product pages,Blog Pages

8. Implement Structured Data

Their is always difference in understanding of each and every person same the google is having its own way to understand the things so basically that is structure data which is present in the form of JSON-LD & Schema.org by which the Google understand the particular thing so having the structure data help you with the search visibility,click-through rate and google can understand easily about it

9. Find & Fix Broken Pages

Again with the help of site audit you can understand what are the different pages having the broken link or 404 error this page is removed or not linked whenever the user or the crawler reach this page with the help of any link and the page is not working this give the bad crawler and user experience which will de rank you in the near future. So always make sure that you cure this issue

Conclusion

So the last it is always recommended you do regular SEO-Audit this give you with the complete information regarding whole SEO of your website and take the neceassay steps. Because if you good content might be chance that you rank but if not working of the Technical-SEO the Google can,t even crawl your website index is far away fom that.