Want to see what ads your competitors are running? Use Facebook Ads Library to spy, analyze, and improve your ad game in 2025.

Want to see what ads your competitors are running? Use Facebook Ads Library to spy, analyze, and improve your ad game in 2025.

What is Facebook Ads Library?

 A platform by Meta that allows users to access all ads active on Facebook . Great for research on transparency of ads and competition.

 Why One Needs to Be a Spy in Competitor Ads?

Find out what’s working for them. Learn all about their ad creatives, formats, and offers-and then do better!

How it works

Walkthrough: Navigate to facebook.com/ads/library Filtering Option-: 🔹 Brand Name 🔹 Keyword 🔹 Topic or Category

 What to look for?

 Description: 🖼️ Visuals (image/video) 📝 Art copy & CTA 📅 Run duration 🎯 Tips on targeting audience

Notice Successful Patterns

Observation for: 🎬 Video usage 📦 New product launches 🎉 Any promotion &Discounts 👩‍💼 Influencer or UGC content

Description: Enhance your research with the following tools: ➡️ AdSpy ➡️ BigSpy ➡️ SimilarWeb Now track performance & audience data.

Final Tips to Win in 2025

Description: ✔️ Don’t copy—get inspired ✔️ A/B test your own versions ✔️ Monitor top brands regularly Outsmart, not just outspend.